TEA 128: Battlbox's $21M Content & Community Strategy (w/ John Roman)

When business owners think about acquiring customers, most go straight to ads. John Roman from Battlbox thinks a bit differently. In this episode, John breaks down the important role that community and content plays in retaining and acquiring new subscription box customers. 00:00 Intro 01:53 Short Background Of John's Battlbox Journey 09:42 Battlbox's 2023 Numbers 12:21 Battlbox's Paid Customer Acquisition 19:15 How Big Of A Role Does Community and Content Play For Battlbox? 28:40 Brea...