TEA 158: These Non-Scalable Activities Will Help You Scale Faster

The Ecommerce Alley - A podcast by Josh Coffy - Mondays

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For years, Josh thought everything in business had to be scalable. If it couldn’t be automated or felt like “crappy work,” he’d dismiss it. But he learned a powerful lesson: scaling is often a byproduct of the non-scalable activities that truly connect with customers. In this episode, Josh shares how shifting from a B2B or B2C mindset to an H2H (heart-to-heart) approach transformed his business. Josh discusses how building real relationships—like personalized check-ins and follow-ups—adds mor...