TEA 184: Meta’s Brand New AI: Andromeda, Lattice, GEM & Sequence Learning (FULL Breakdown)
The Ecommerce Alley - A podcast by Josh Coffy - Mondays

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This is the largest update to Meta since 2021 (IOS14) and is changing everything. In this episode, Josh breaks down the 4 MAJOR Meta AI updates, draws out how they work (don’t judge his stick figure drawings…), and then explains what it means for the future of ads with a BIG TAKEAWAYS list. You’ll learn: Why old-school TOF/MOF/BOF thinking is outdatedHow Meta now predicts the exact content each buyer needs—and in what orderHow ad delivery just got 10,000% fasterWhy previous campaign structure...