TEA 19: Algorithmic Facebook Ads Scaling w/ Matt Harward

Imagine $54 million in Facebook ad spend. That number is reality for our guest of honor on this episode of The Ecommerce Alley, Matt Harward. He’s sharing what he has learned over time, with lots of trial-and-error, about algorithmic Facebook ad scaling. Matt has experienced wild success by honing rapid experimentation to crack the code and find out what WORKS. (It's both simpler and more complicated than it seems. You have to watch to find out what that means!) Having created ...