TEA 91: How Much Should You Pay To Acquire A Customer?

If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit? But most can't answer: what's the cost to acquire a customer? In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer) Every successful business obsesses over this number and does so on two primary levels: "blended" and by marketing channel. In this episode, Josh dives into what CAC is and a l...