TEA 92: The 2023 Ultimate BF/CM & Christmas Marketing Playbook (Pt. 1)

The Ecommerce Alley - A podcast by Josh Coffy - Mondays

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In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had. Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same! Here are the four phases (from a high level): Phase 1: Offer, Website, & Inventory Planning Phase 2: The Black Friday VIP & Presale Strategy Phase 3: The Black Friday/Cyber Monday Promo Strategy Ph...