TEA 94: The 2023 Ultimate BF/CM & Christmas Marketing Playbook (Pt. 3)

Black Friday-Cyber Monday is the largest sales weekend for ecommerce stores for the year. It's your FAT PITCH. The opportunity to take everything you have and swing as hard as possible to produce loads of revenue. But you have to meet opportunity with preparation. In this episode, I break down our Offers/Email/Ads strategy for BF/CM. I break down some more advanced Facebook Ads stuff around audiences, budgeting, intra-day scaling, decision making windows, ads, and messaging. If you didn't wat...