026: 3 Reaons Why You Are NOT An Online Business - Strategy Session

If you advertise and sell in a newspaper does that make you a "newspaper business"? No. That also means you are not an online business just because you advertise and sell online. In this episode we'll discuss the 3 reasons why you're not an online business, balancing your online acquisition channels AND your online / offline channels and the dangers of not doing so, and how you can start taking your marketing offline to sell more online. Topics Discussed Throughout This Interview 3 reasons why you're not an online business The three M's in marketing Balancing your online acquisition channels AND your online / offline acquisitions channels - and the dangers of not balancing between the two. Examples of over-reliance on acquisition channels. Finding your customers where they hang out. Driving online sales with offline promotions Referral programs Email collecting Plus much more   Links/Resources Pura Vida Bracelets Blenders Eyewear Dan Kennedy   Thank You For Listening & A Simple Request To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher! Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn