033: Optimizing Ecommerce Site Navigation & The Most Profit For Dollar, But Most Underutilized, Ecommerce Marketing Channel - Matt Bailey, Site Logic

Matt Bailey is an online business strategy consultant with a significant amount of experience, expertise and success when it comes ecommerce site navigation optimization. His knowledge in online business ranges far and wide and he has taught Google employees to understand Google Analytics, consulted with Experian on how to present data and presented online marketing training to both Proctor & Gamble and Johnson & Johnson, successfully dismantling the complexity of online marketing into practical, understandable concepts for everyone. He has 20 years of online marketing experience and has consulted with companies like Google, Hilton International, Gerber Life, Experian, Disney, American Greetings, Toys R Us, and more many more. Matt also has a passion for education and developing online marketing professionals which he does through his teaching at Market Motive, withLynda.com, as adjunct faculty at Rutgers University, and even through his book Internet Marketing: An Hour a Day. Topics Discussed Throughout the Interview Why and how to purposefully plan your ecommerce site navigation structure for most success - it includes Sales Training The thinking that get’s you to 7 figures is not the thinking that gets you to 8 figures. The strategy Matt uses to bring on new hires and get them to think about the job with the right perspective. Mixpanel vs Google vs Kissmetrics breakdown and recommendation - The answer isn't what you'd expect The most profit for dollar, but most underutilized, ecommerce marketing channel Getting B-level customers to become A-level customers A breakdown of the best email marketing strategy Links/Resources: Matt Bailey Site Logic AT Internet Avinash's most important free reports for Google Analtycs   Thank You For Listening & A Simple Request To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher! Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn