101: The Silent Power of Email Marketing Pt. 1

We're diving into email marketing this month, a topic that we all know we should focus on but rarely do. You might have seen this but we recently sent out a survey and this was by far what you all wanted to learn more about so we're going to do a short series talking all about this over the next weeks (make sure to join the email list to stay up to date). We'll talk about the 3 buckets of email marketing (prospects, subscribers, and customers) and how you should approach each segment. Can't figure out how to turn a prospect into a subscriber? We'll dive into it around the 8 minute mark. Learn the framework you can use to create an irresistible offer and then how to get that in front of people. One of the best ways is a pop up. We'll dive into the 4 different types of pop ups so you can figure out what is right for you. Key Takeaways from the Show The 3 buckets to focus on in email marketing. Ideas to better engage prospects. How to find your irresistible offer If you should use a pop up or not. 4 Different type of pop ups you can use. Links / Resources JustUno.com Sumo.me is a really good value Optin Monster - By Syed Balkhi Bounce Exchange Optimonk.com ExitIntel.com Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below: Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.