105: What Famous Copywriters Don't Want You To Know About Writing Copy

105: WHAT FAMOUS COPYWRITERS DON’T WANT YOU TO KNOW ABOUT WRITING COPY   Most high-paid copywriters don’t want you to believe you can write copy that sells. Not Joanna Wiebe.   Joanna is a 2 time guest of the podcast and the co-founder and copywriter at Copyhackers, a company that helps you use copy to to boost your conversions while enhancing your brand, even if you don’t like writing or you’re scared of the blank white page. She’s also currently building a company called Airstory which is a note taking app designed to help you write copy 3x faster. Today you’re going to learn why you are most likely the best person to write your own copy. Key Takeaways from the Show Why it’s important write copy for 20% to 35% of your visitors, not 100% of them. What a “Competitor Content Audit” is and how you can use it to make more sales What a Value Proposition Table is and how you can build one for yourself The two sides of crafting a stellar message, and how to uncover pain points. Links / Resources Our first interview with Joanna Airstory Copy Hackers Website Free E-Book – Stellar Messages Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below: Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.