246: Case Studies: The Scaling Series, Part 5

This is the final part in our Scaling Series and we’re talking about some hugely successful brands. In our previous episodes, we covered zero to launch, launch to traction, traction to scaling, and growth mode, which will take you from the stages of just starting out to making somewhere between $12 and $15 million. In this episode, we’re diving into specific case studies of brands you’ve probably heard of, like MVMT Watches and Native Deodorant, and talking about why we think they were successful and why they were able to grow and scale up. We hope you’ve enjoyed this series, whether you’re just starting out or close to making an exit. Episode Highlights 4:07 What MVMT, Pura Vida, and Blenders did that made them special.  6:23 The huge significance of the first-mover advantage. 9:12 Taking advantage of upselling and cross-selling.  10:28 The overnight success of Native Deodorant. 11:22 Native’s checkout process and what makes it so great. 13:27 The power of subscription at scale. 16:43 How Tuft & Needle scaled to over $100 MM in mattress sales. 18:02 Why being a copycat business really doesn’t pay off. Links And Resources 238: Zero To Launch: The Scaling Series, Part 1 240: Launch To Traction: The Scaling Series, Part 2 242: Traction to Scaling: The Scaling Series, Part 3 244: Growth Mode: The Scaling Series, Part 4 199: How JT Marino Built The Largest Online Mattress Retailer In The World @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes