253: The Rise of TikTok and How It Can Help Your Ecommerce Brand

TikTok is all the rage right now. Even with fewer people creating content, there are more people consuming. But what makes this platform so viral? August Noble went from leading acquisition at SnackNation to helping his clients optimize TikTok’s acquisition channel -- influencers. He is now using key learnings from other social media platforms to ramp up influencer marketing strategies to promote brands.  Tune in and find out what TikTok is all about and how it’s generating more buzz in the social media world. Episode Highlights:  3:17 How August Noble shares a similar start with our co-host, Austin 4:10 The successes at SnackNation that led August to paid media consulting 6:47 Lessons learned from Linkedin for B2B and B2C 8:32 How Linkedin helped targeting strategy 10:08 The tweet about TikTok that landed August on our podcast  14:29 What makes TikTok more viral than Instagram or Twitter 17:26 Building relationships with influencers  21:42 The products that do well on the TikTok platform 24:18 What August is prioritizing over tracking 26:44 Where TikTok is headed and what the most effective content is 30:56 Key learnings from scaling on Facebook and Instagram 33:53 What’s the difference between $15K a day and $1k a day ad spend? 35:52 Targeting strategies: Specific versus Broad 42:48 Tools and resources August recommends  Links and Resources: SnackNation TikTok Scientific Advertising by Claude Hopkins Enquire Labs @augustnoble on Twitter @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes