255: Cannabis Marketing: How to Make $40MM Without Paid Advertising

Is it possible to build a large, successful business with close to $40 million in revenue without using any paid social? Our guest, Nate Lipton of GrowersHouse, shows us how it can be done. And, in addition to not using paid ads, he’s been able to get his customer acquisition costs to zero. Nate shares the different approach to marketing that has helped him build several incredibly successful companies in the cannabis and hemp industries. He talks about exactly how you can use YouTube to establish yourself as a trusted brand and drive ad-free sales.  If you're looking for some refreshing ideas for how you can drive more revenue, this is a great episode to jog your imagination about what's possible. Episode Highlights:  5:54 Nate’s involvement in the cannabis and hemp industries via multiple different businesses 9:44 Fixing a gap in the cannabis industry: the creation of the Grower’s Network 12:18 The YouTube channel that lifted the veil on growing operations 16:37 How Nate got started in ecommerce and his number one piece of advice for beginners  20:28 What Nate would do differently if he were building his website today 22:31 The future role of video in ecommerce and common YouTube misconceptions 24:58 Using video to provide clarity around what a product actually does 30:42 One factor that will help you win more customers in the long term 32:37 How connecting with your competitors and being radically transparent can benefit your business in a major way 35:40 Other non-traditional advertising channels that Nate’s using that have resulted in zero customer acquisition costs 41:05 The questions you need to ask yourself to reframe your approach to acquiring customers 45:37 What you can do right now to increase your revenue Links and Resources:  GrowersHouse Growers Network Canna Cribs TruPotency.com [email protected] Instagram: @nate.j.lipton Magento Shopify Boredwalk Tshirts James Schramko @a_brawn on Twitter @andrewfoxwell on Twitter The Coalition Brand Growth Experts Foxwell Digital Review or subscribe on iTunes