324: Expert Tips to Increase Sales, Boost Conversion Rate, and Crush BFCM

What could you do to make your website better, your ads stronger, and ultimately increase sales? Try one of these expert tips from an agency owner who’s interviewed over 150 eCommerce founders and marketers. Chase Clymer is the host of the Honest Ecommerce podcast and also co-founder of the Electric Eye Agency. In this episode, we’re talking about mistakes that eCommerce owners make with their website and advertising and how to make simple improvements to avoid them.  Chase and I also discuss ideas for Black Friday/Cyber Monday marketing, user testing your website, and how to actually run A/B tests.  Lastly, Chase shares his Brand Scaling Framework philosophy and the 3 KPI’s he bases everything on.   This is a great practical episode with expert tips and takeaways to implement today.  Episode Highlights: 3:28 Why Chase started the Honest Ecommerce Podcast  4:53 Expert tips from 168 interviews with founders & marketers  10:02 How Chase went from punk rock band to eCommerce 11:44 The Brand Scaling Framework and how it works 14:27 3 KPIs the Brand Scaling Framework tracks 18:33 Simple, consistent improvements that lead to big improvements over time 19:23 Mistakes you’re probably making on your website and expert tips on how to fix them  23:34 Why you need to be user testing your site  27:54 Reasonable testing windows for eComm brands based on volume  29:13 Exciting things that are working right now 29:52 Best features of Shopify online store 2.0  34:31 How to audit your Shopify apps purpose  37:19 Black Friday/ Cyber Monday expert tips   Resources: Honest Ecommerce Podcast  Electric Eye Agency Riverside Podcast Recording  User Testing Conversion Crimes  The Coalition @a_brawn on Twitter Review or subscribe on iTunes