339: Put This Up Your Nose: Selling an Unconventional Product from DTC to Big Box

How do you sell a product that no one understands until they try it? With smart marketing, positioning, packaging, and a solid mix of DTC to big box sales.  John Pinto founder of BoomBoom Naturals (all-natural nasal sticks) and he's been a friend of mine for over 10 years, we met and got our start together working at our first job out of college.  In this episode, we talk about John’s journey with BoomBoom, what he’s learned in DTC and acquiring over 500,000 customers through Facebook and online marketing, and his recent (and very successful) shift from DTC to big box stores. We also talked about life balance, being an entrepreneur with kids and what that looks like. John's one of the most balanced people that I know and he shares some of his ideas and hacks around how he's been able to keep that going while building a large and fast-growing company. Episode Highlights: 5:47 How John and Austin met  7:05 Johns eCommerce venture  11:52 When Jordan Belfort endorses your product  13:33 Selling a product that’s in a new category  17:25 Shifting from DTC to big box stores and why 21:12 What goes into pursuing a relationship with big box stores  27:09 In-store marketing strategy  33:36 Going deep in one geographic area and then replicating what works elsewhere 34:27 How John prioritizes things that matter outside of work  45:40 Personal growth leading to business success 57:01 What the Shark Tank experience is like  Resources: BoomBoom Naturals  BoomBoom on Shark Tank Book: The Big Leap by Gay Hendricks Book: Breath by James Nestor The Brand Growth Accelerator (apply today: next cohort starts Feb 15, 2022) The Brand Growth Membership @a_brawn on Twitter Review or subscribe on iTunes