343: The Biggest Opportunities (and Hurdles) for Ecomm Businesses This Year

Last year was a wild ride - and one of the hardest years for eCommerce ever.  What do the opportunities and hurdles for eComm businesses look like this year? Austin and Lily share what they’re excited about and where they suggest focusing your efforts right now.  Episode Highlights: 6:18 What Austin is most excited about in eComm right now  8:28 4 big opportunities for eComm this year  8:43 Influencers to create or grow a brand  12:01 TikTok will continue to expand reach  12:37 Privacy - getting ahead of others who refuse to admit it’s impacting them  14:00 Loyalty programs & better retention and LTV  14:54 Success with SMS flash sale  15:45 Hurdles eComm will face this year  20:11 Brands to look at for best practices in eComm right now  27:00 What Austin’s been listening to for inspiration  28:47 Book’s that Austin has recently enjoyed  31:23 Lily’s podcast recommendations  32:07 A good (and short) book to inspire you  33:28 Austin’s 2022 prediction  35:24 Lily’s 2022 prediction  Resources: The Brand Growth Membership @BrandGrowthX on Twitter Review or subscribe on iTunes