352: How to Grow a Brand With Organic TikTok: $500k in 1 Year

Sick of expensive acquisition costs? This is how to grow a brand with organic TikTok (read: no ad spend). This episode features the founder of a hemp cigarette company. And guess what - he can’t advertise on Facebook or Google due to the nature of the product. So, he had to get super creative to figure out how to acquire customers and get in front of people.  After several failed attempts he found massive success with organic TikTok.  He did $500k in revenue in year 1 with no paid ad spend, and no employees while working full time at his agency. All because of their viral TikTok videos.  This is also an interesting vantage point because the brand made its own videos (and he was the one making them). So it’s a little different than the other TikTok success stories with influencer marketing out there right now.   Episode Highlights: 7:33 How to launch a business when your ad account gets shut down  10:07 Marketing and positioning for a novel product  12:01 Do you start with product development or marketing?  13:50 How to identify areas you need to hire for  18:19 Content creation strategy: how to manage it internally  23:52 How to Grow a Brand With Organic TikTok 24:45 Why SEO is important again  27:00 Easy and quick ways to track influencer performance  32:19 Incentivising word of mouth  35:04 Thinking long term customer journey  39:52 Opportunities for growth in eCommerce right now  Resources: The Brand Growth Membership (Join today to get 7-days for $1) @BrandGrowthX on Twitter Review or subscribe on iTunes