355: What We’re Digging: 3 Email Campaign Ideas To Drive Full Price Sales

Stop only sending discount emails! Implement these 3 email campaign ideas to drive full-price sales in your business.  Austin and Lily share some email designs they’re digging right now to serve as creative inspiration for you.  Episode Highlights: 5:03 Email example #1: Using aspirational imagery and problem/ solution storytelling  9:49 Email example #2: Clever copywriting to encourage a sale in abandoned cart (and not discounting)  13:25 Email example #3: Using a waitlist to drive urgency, excitement and collect customer data  Resources: Visual: Email Example #1 (Bose) Visual: Email Example #2 (Dote) Visual: Email Example #3 (Everlane) The Brand Growth Membership @BrandGrowthX on Twitter Review or subscribe on iTunes