Paying For Premium: How to Build a Brand That Everyone Wants

Send us a text In this episode, the boys start by recapping Mason's experience at Art Basel, a renowned art fair that attracts and interesting mix of wealthy collectors, celebrities, and socialites to Miami every December. They talk about common traits of luxury brands and products, and what makes them worth calling in favors, waiting in long lines, or paying a premium for. Then, they talk about how concepts like scarcity, exclusivity, and social proof can be used by entrepreneurs to make ...