How To Market To Senior Consumers? | Roy Koren & Yaron Been

Roy Koren is the Co-founder & CEO of SeniorMarket. Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors. Topics Covered: -Why senior consumers?  -The Aging Revolution - a new era in humankind: numbers, statistics, and forecasts   -The aging population is diverse with many subgroups, aging's new image & terminology -Why are young grandmothers considered 'Super consumers'?  - What are the post-Covid19 implications regarding marketing to seniors? And much more... For more info: https://www.linkedin.com/in/korenroy/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference