Improving Conversion, FB Ads Scaling & Understanding Your Customers | Zach Radford & Yaron Been - 11

Today, we have with us Zach Radford, he is the proud owner of Profitable ads (profitableads.com). Zach and his team have been able to help their clients generate $40 million in eCom sales in the last 12 months. Using Empathy, Psychology, and Paid Advertising! Yaron and Zach took a deep dive about Ecommerce Conversion Rates, Understanding your customers and running profitable ads. So enjoy, and have your pen and notebook ready because this episode is filled with gold nuggets and If you apply them... you too will see the great results you’re after with paid ads! Okay here’s Yaron and Zach and do us a favor - subscribe, rate, and review us on Apple Podcasts and all other major podcasting apps. Show Bullets: (00:10:25) How did you convince them to trust you? (00:12:30) Did you use a program for SMS and Messenger? (00:14:19) How do you create a buyer persona?  (00:16:26) Demographics of those who don’t want to buy (00:18:59) Empathy Path (00:22:39) Market Thinking vs Market Seeing Exercise (00:30:11) Page Structuring  (00:32:22) Trust in the Business (00:32:55) Retargeting (as first step) and Cross-Selling (00:34:03)  Do you use only Facebook Ads or you have other platforms? (00:35:15) How do you approach YouTube Ads? How are they different from Facebook? (00:39:00) How do you get the users to generate the content? (00:40:33) What is your take regarding what Platform to use and how to distribute them? (00:42:25) Data Gathering and Data Analytics (00:45:01) Guidelines for Campaign Budget Optimization (00:48:23) Do you use Manual Biddings? (00:49:25) Do you recommend any powerful tool that you use lately? (00:51:15) What did you do regarding AD Fatigue?  (00:52:32) What do you suggest or any important tips for store owners who just started or drop shippers that you wish you knew when you just started?  (00:58:37) Where can people find you or contact you?   Guest contact details: Connect with Zach Radford: Zach's Agency-http://profitableads.com/ Linkedin- https://www.linkedin.com/in/zachradford Zach's email- [email protected]