Advertising Smart on Facebook and Google with Kliken

In this episode, we talk to Ricardo Lasa, the CEO of Kliken. It is an automated Google Shopping and Facebook Ads technology that takes marketing to the next level. When linked with Ecwid by Lightspeed, Kliken provides automated Facebook Ads and Google Shopping right from the admin panel. Ricardo shares the latest Kliken updates for Facebook Ads and Google Shopping, plus how they benefit online sellers. Retargeting vs. Prospecting Ricardo explains that there are two vital types of advertising: retargeting and prospecting.  When you just get started with online selling, you might not have an audience for retargeting. Kliken offers a different approach to new online sellers called prospecting. Kliken built an integration for Facebook ads that allows you to find prospecting audiences for your products and target them with your ads. Getting Started with Advertising Effortlessly Advertising platforms, including those run by Facebook and Google, have many requirements for online sellers.  Kliken built comprehensive quality assurance metrics to ensure the correct ad campaign setup.  As for the ad campaign setup process with Kliken, it usually comprises no more than four or five steps.  More Benefits of Kliken Kliken also offers ad management which includes ad surveying, ad formatting, and using AI to decide what ads to show the most.  Advice for Beginners in Advertising Ricardo recommends starting with Google product listings because there are no ads associated with that.  Once your store is set up and products are on Google Shopping, your store will see an increase in traffic. At that point, you can start using Kliken to seamlessly distribute Google and Facebook ads. Kliken: https://www.kliken.com/ Ecwid Podcast on Ecwid https://www.ecwid.com/blog/podcast Ecwid Social Social Profiles:  Facebook: https://www.facebook.com/ecwid Instagram: https://www.instagram.com/ecwid/ Youtube: https://www.youtube.com/user/EcwidTeam Twitter: https://twitter.com/ecwid Pinterest: https://www.pinterest.com/ecwid/ TikTok: https://www.tiktok.com/@ecwid  Jesse Ness Social Profiles: LinkedIn: https://www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: https://www.linkedin.com/in/richardotey/ Twitter: https://twitter.com/RichardOtey