Mastering The Crypto PR Playbook

Samantha Yap is the Founder and CEO of YAP Global. In this episode of The Edge Podcast, we speak with one of leading experts on PR (public relations) specific to the the crypto industry. Samantha Yap is a former journalist who started the crypto PR firm YAP Global in 2016. She has worked with clients from teams such as Frax Finance, Gitcoin, ETHDenver, and The Ethereum Foundation. We'll apply her insights and strategies to a variety of major crypto events (ie the Euler hack) to demonstrate how founders and teams can strategically approach PR to build trust and credibility in their brand, including in times of crisis. THIS IS NOT A RECOMMENDATION OR ENDORSEMENT TO BUY ANY TOKEN OR NFT RELATED TO ANY PLATFORMS DISCUSSED. ------ 🙏 The Edge Podcast is produced by 4RC Labs. If you're a DeFi/Web3 builder, contact our team at: https://fourthrevolution.capital/ 🙋‍♀️ Interested to sponsor episodes of The Edge? Fill this out: https://hl6pu9d99u5.typeform.com/to/E3NY5Mqn ------ 🌲 LINKTREE FOR THE EDGE PODCAST: https://linktr.ee/edge_pod 🔎 DISCOVER DEFI & WEB3 BLOG POSTS, PODCASTS, TUTORIALS: http://defidad.com/ ✅ FOLLOW DEFI DAD ON TWITTER: https://twitter.com/DeFi_Dad ✅ FOLLOW NOMATIC ON TWITTER: https://twitter.com/Nomaticcap ------ The Edge Podcast Sponsor Resources ⚖️ KYBERSWAP | DECENTRALIZED EXCHANGE AGGREGATOR AND AMM 📈 GTRADE | DECENTRALIZED LEVERAGE TRADING ⛩️ UTOPIA | PAYROLL AND EXPENSE MANAGEMENT FOR DAOS 🌊 STADER | MULTICHAIN LIQUID STAKING 🔔 PUSH PROTOCOL | WEB3 COMMUNICATIONS ------ Topics Covered 00:00 - Intro 07:00 - Background and what is PR 11:15 - Typical PR services in crypto 14:05 - PR in crypto vs elsewhere 18:00 - Social media comms 22:15 - Marketing vs comms vs PR 25:00 - Analyzing crisis comms for Euler hack 28:00 - Importance of repetition in PR 31:00 - Analyzing Sequoia's response to FTX debacle 33:45 - Why many VCs are bad at PR 39:00 - Common PR mistakes 42:45 - Avoiding drama 48:00 - PR insights for liquid staking teams 52:30 - Analyzing Balaji's $1M BTC bet 1:01:20 - Closing ------ Guest Links Samantha Yap on Twitter https://twitter.com/samanthawyap YAP Global on Twitter https://twitter.com/YAPGlobalTeam Learn about YAP Global https://yapglobal.com ----- All opinions expressed by hosts and podcast guests are solely their own opinions and not necessarily those of Fourth Revolution Capital. Podcast guests and 4RC may have positions in the assets or other matters discussed in this podcast. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. Do your own research.