Will OpenAI's SearchGPT Ruin SEO?

E395: SearchGPT is OpenAI’s GPT-enhanced search engine. OpenAI is coming directly after Google’s main business. Searchers no longer need to go into the results to get their answers. So digital marketers are wondering - “Is SEO still a viable channel?” The answer is yes and no. Not for SEO as we know it - not for top-of-funnel. For bottom-of-funnel, however - it is a blue ocean. The old SEO is dead. This is the future of SEO. 00:00 OpenAI's New SearchGPT 01:10 SEO in the Age of SearchGPT 02:29 The Future of Keywords 05:22 SearchGPT's Impact on Exploratory Traffic 07:27 SEO Volatility with Generative AI 09:12 Recommendations #seo #searchengineoptimization #digitalmarketing #openai The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/