S2 Ep3: Brain Health & The Be Brain Powerful™ Campaign

Brain health is one of the most urgent issues for our healthcare system, our economy, and our country. Evidence is strong that people can reduce their risk of cognitive decline by making conscious lifestyle changes like regular physical activity and participating in social engagements. Joe talks to Brooks Kenny, Executive Director of WomenAgainstAlzheimer’s, about the factors that inspired the launch of The Be Brain Powerful® Campaign and its goals to change the path for both women and brain health. Joe also talks to Vera Maljkovic, Principal Researcher & Clinical Psychologist in Cognition and Behavior, and Jen Zimmer, Sr. Medical Advisor in Alzheimer’s Research, from Lilly about how we measure the health of our brains, the effects of Alzheimer’s disease on the brain, and what it can mean for cognitive decline.