Email Marketing vs Social Media (Why We Keep Ditching Our Social Media)

Social media vs email marketing. Is one better than the other? Want to know what we really think about all this? And yes, we might be a bit biased towards email, but there are specific reasons why we keep ditching social media platforms - want to know what they are? Let's find out! (0:32) Join our FREE Facebook Group. (5:10) We don't hate social media!(7:54) Why knowing your numbers matters.(10:36) Find out what your top sources are.(12:15) What is social media really good for?(15:18) Social media vs email marketing in action.(18:15) Don't have time for email marketing? Think again!(20:35) Do email marketing first.(22:53) Subject line of the week.We don't hate social media!We always get accused of being haters of social media. But we're not! We are on social media. Daily! If anything, we love hanging out in our free Facebook group. And we recognise that social media has its place (and its own set of rules) when it comes to making sales and growing your business.Some people may use email marketing to build their lists and tap into an audience, while others use it to nurture their community. Inside the private Facebook group for our membership, The League, for example, we discuss how people use our email marketing campaigns, and we help them refine their work. So we don’t hate social media - we actively use it. We even used to run a Twitter chat, and we've certainly dabbled with Instagram.But the only social media we use now is our Facebook group. And that’s because that allows us to nurture relationships and keep the conversation going. Facebook isn't an outbound platform for us. Instead, it's something that allows people to lean into us. We get to connect with the people who are excited about our work and want to come into our world to learn from us. Why knowing your numbers mattersHaving said that, we keep ditching social media platforms. We stopped our Twitter chat and don't invest in our Instagram as much anymore. And that's because of what the numbers are telling us. We always look at data to see what's working and what isn't. We track everything we do by using UTMs. These are bits of code that we add at the end of every link we share. So when people subscribe to our email list or become customers, we know how they came into our world. Can you say the same about your subscribers or customers? Where are they coming from? If you're a member of The League, we have some training on UTMs and tracking in the Battle Plans area. We even have some specific tools within our Automate Hero software to help our members track their numbers. (And it's all free!)Why does looking at data matter? Because if you know how people come into your world, you can do more of what's working. And if you don't, it means you're running blind. Without tracking, you won't know if you're moving in the right direction and towards your destination. Because you can’t fully rely on gut instinct to do that. You need to know for a fact that what you're doing is working. Find out what your top sources are In our business, we check our numbers every 90 days to identify the top 10-15 traffic sources that brought subscribers into our business. We evaluate our...