How Dan Greef Made £9k in just 1 Day, Sending Simple Emails

We're joined today by one of our members, Dan Greef. Dan runs a gluten-free, keto, low carb, low sugar (or rather, no sugar) bakery. They make cakes and sweet treats that won’t spike your blood sugar levels. Today, Dan shares his experience with email marketing and tells the story of how he made a whopping £9k in just ONE day, sending simple emails and using the strategies we teach inside our membership, The League. We had a few mic-drop moments in this interview. Are you ready to find out how Dan made awesomeness happen from his email list? SOME EPISODE HIGHLIGHTS: (0:09) Want to get more sales from your email marketing? Grab our Click Tricks.(3:26) Fancy a 14-day FREE trial with Keap? (4:37) How Dan got started with email marketing. (7:18) What did Dan's email marketing look like before he joined The League?(11:20) What happened when Dan joined The League?(15:36) What impact did email marketing have on Dan's business?(19:40) How does Dan feel about his email marketing now?(24:04) Dan's future plans for his email marketing. (26:14) Does Dan's email marketing take up too much of his time? (31:33) Subject line of the week.How Dan got started with email marketingWhile Dan started his business from his kitchen table a few years ago, things drastically changed for him during the lockdown, when orders started coming in thick and fast. Dan now has dedicated premises and staff. Like Kennedy, Dan is dyslexic and finds public writing terrifying. So email marketing was the last thing Dan ever wanted to do! Before he got started with email marketing, Dan used to do frequent Facebook lives and in January 2021 he'd started running paid ads. But with a fairly low-priced product (the average spending per order being around £27), Dan realised this model wasn't sustainable for him. With regards to his email marketing, Dan would do what most people do - send out broadcasting emails. They'd be full of pictures and offers and not have much in there other than a big flashy BUY button. But when he found our podcast and then started learning our techniques, everything changed. That's when Dan realised he loves email marketing! What did Dan’s email marketing look like before he joined The League?Every Friday Dan does a special restock sale, so he sends out an email to tell his list what’s in the restock. Like many others, Dan wasn't keen on emailing more than once a week - he was worried people might unsubscribe. He had a fairly big list, and he didn’t want to lose what he calls his 'email collection'.And Dan admits that back then, he would have lost a lot of people if he'd started emailing more. Because all he was sending out were sales emails, where he'd say what new flavours were coming out. Dan had nothing else to say. But now he does - and not because his life has changed, but because he realised he can say things. Email marketing has given him a voice. Before he joined The League, Dan had a few automations set up, but (to his admission), they were salesy. Now his emails allow him to build rapport with subscribers and have conversations. And people are more likely to buy from him because they’re no longer just buying a product – they’re buying from a person.Marketing, Dan tells us, shouldn't be about asking people to buy things. That's what Dan was doing, and that's why his email marketing wasn't working. But Dan later realised that in order to be successful,...