How Laura Belgray Turns Haters Into Sales - with The Talking Shrimp

So you started sending more emails to your subscribers and now you're getting 'hate mail'. That's right - some people are replying with complaints and negative feedback. And how do we deal with those? Laura Belgray, the founder of Talking Shrimp® and co-creator of The Copy Cure with Marie Forleo, has been a professional writer for over two decades and has won big awards for her work. In this conversation, she tells us everything we need to know to turn problems into opportunities.Because she is The Queen of turning haters into sales. Want to know how it's done? Let's hear it from Laura. SOME EPISODE HIGHLIGHTS: (0:25) Want to get more sales from your email marketing?(3:33) Fancy a 14-day FREE trial with Keap? (4:07) Can Laura hold her own on a skateboard or did she appear in the Sesame Street theme on TV?(6:09) What kind of 'hate' emails does Laura get?(8:25) What to do when you receive emails from 'haters'. (11:29) Let go of the people who aren't interested in buying what you sell!(15:22) How to turn 'hate email' into a piece of content to support your launch.(20:37) How to turn 'hate emails' into evergreen content.(23:35) 'Haters' are like hecklers - they just want significance.(28:34) Subject line of the week with Laura Belgray.Want to get more sales from your email marketing?We put a little something together for you – it's really cool and it's FREE (yes, we're nice like that). If you want to make more sales from your email marketing, you need those clicks on the things that you're selling!So we've got 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. The kind of 'hate emails' Laura gets  One thing we have in common with Laura is using stories as a way of communicating with our audiences. Sure, that makes us a little vulnerable because when you share stories and experiences from your own life and people don't like them, their 'hate' can be directed towards you. So what kind of 'hate' are we talking about here? Oh, let's see. Laura was told her emails were lame and totally sucked, for example. Or that she emails too much and she should 'slow her roll'. And even that people are trying to unsubscribe, but there's no link (an absolute lie!)Sometimes these comments are so ridiculous that they're easy to brush off. But sometimes they sting. And Laura admits she's sometimes tempted to write back and be reactive about the situation. But...There's a better way to do things. What to do when you receive emails from hatersThe right thing to do, Laura explains, is to avoid responding straight away. Don't defend yourself - don't waste your time telling people why they're wrong. It’s okay to lose these 'haters' from your list because they're not the people you want!Instead, Laura does something constructive - she will showcase these comments. She’ll take a screenshot, copy the words, put them into an email and social media posts, and she’ll share with her audience. She might admit she was hurt by the negative comments sometimes, but she’ll also talk about why what people say is wrong and share value with her audience in the process. And do you know why her audience loves it when she does this? First of all, people like to see how we handle things we’re afraid of - things that might happen to them too. Because if you're...