How Sheila Went from the Starting Blocks to Total Clarity - an Email Marketing Case Study

Today we have Sheila FG on the show, who is part of our membership, The League. Sheila helps podcasters and event owners find sponsors for their events. She's been in business for years, but it's only recently that she started creating products for her business and pivoting into coaching and consultancy. This is a fantastic email marketing case study of how Sheila got started and got results by emailing her list. Ready to find out how your business could transform, too? SOME EPISODE HIGHLIGHTS: (3:16) Fancy a 14-day FREE trial with Keap?(6:49) Sheila's email marketing before she joined The League.(10:35) The changes Sheila implemented when she joined The League.(13:04) How Sheila's business has changed since she started email marketing.(14:29) How Sheila feels about her email marketing now.(16:10) The things that made the biggest impact on Sheila's email marketing.(17:51) What's next for Sheila's email marketing? (18:30) Has email marketing become a full-time job for Sheila?(19:58) Can email marketing work for YOU?(21:30) Subject line of the week.Sheila's email marketing before she joined The LeagueLike many people in business, Sheila only started thinking about her email list a bit more seriously when she started selling products. Before that, she wasn't sure what to email her audience about. She didn't have a framework, and, in her own words, she felt awkward. She didn't know what her subscribers would want to receive from her and felt uncomfortable with the idea of only sending promotional emails. Plus, with some big-name digital marketers and speakers on her list, she suffered from Imposter Syndrome too. Why would they want to hear from her? After all, Sheila was only just starting out in the email marketing space while they were seasoned and established.Before joining The League, Sheila would typically put together a sponsorship package and email the event out to her list of sponsors from her Gmail account. She didn't use marketing automation at all, and she found the back-and-forth communication time-consuming and not efficient at all. She'd lose track of conversations, and it felt a lot like 'busy work'.The changes Sheila implemented when she joined The LeagueThe first thing Sheila did when she joined The League was to start sending regular emails. Although her emails don't go out daily yet, she emails frequently. She has a Google Doc where she saves any ideas for email newsletters and enjoys finding topics to talk about that have a business lesson behind them.Another thing Sheila started doing was to include links in her emails - something she’d not done before. She now adds multiple places to her emails where people can interact with her, including in her signature. That way, all the areas of her 'marketing machine' now feed to each other. For example, her email list feeds into her Facebook group and vice-versa. She'll often share a post in her Facebook group encouraging people who aren't on her list to join, so they can receive her daily emails.Sheila also implemented automated email campaigns, and she loves that. Once they're done, she doesn't have to worry about that side of things.  How Sheila’s business has changed since she started email marketingNow, Sheila has people joining her list that she doesn’t recognise – she has no idea where or how they found her. Plus, she gets responses or questions from her...