Write Emails Using Artificial Intelligence (AI)

Does Artificial Intelligence have a place in email marketing? Can you use AI tools to outsource your email writing? These are some of the questions we're answering for you today after testing a few AI tools. Curious to learn what we found? SOME EPISODE HIGHLIGHTS: (0:12) Want to get more sales from your email marketing? Grab our Click Tricks.(3:49) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(4:58) Should you use AI to write your emails? (6:50) Where can AI be useful?(7:47) AI tools can write about features and benefits.(9:04) AI tools can't help you with ideas and stories.(11:55) AI tools can't differentiate between products. (14:32) AI can't target people with different levels of experience. (17:42 ) AI tools can't create successful email campaigns. (24:19) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Should you use AI to write your emails?We’ve been playing with a few AI platforms for a while now, and we have opinions about them. This isn’t about us bashing AI tools though. We believe they definitely have a place, but we’re going to get into some of the issues we found when using them. So let's start by setting the tone with a quick example. This is what we typed into one of these AI tools to see what kind of marketing email they'd write for us:“Welcome to the Email Marketing Show podcast for online course creators and membership site owners.”Simple, right? Want to see what we got? “So this is the first episode of the Z Z podcast. I am super excited about the new venture and hope you all enjoy it too.”Not quite the introduction to our podcast we had in mind. In fact, this makes no sense whatsoever! Where does the "Z Z podcast" even come from??So let's look at some of the issues we've found with these tools. And it's important to say that these findings apply to all the tools across the board. It doesn't matter how good the platform is. You might have the best one out there (and it's up to you to do your research and work out which one is the best for you), but they all have the same issues. Where can AI be useful? AI tools can be useful in what we consider to be simple copywriting - and that's where the stakes aren't massively high. So for example, if you have a membership site or a course and want to send an email to promote a new video, you might want to write a little paragraph that describes what that video is for. You'd pop the information into one of these tools, press a button, and get a few options back.Bear in mind though that once you’ve put this amount of copy into the tool, you’ve almost done the job yourself! With a bit of tweaking, you could use the best out of the options the tool gives you, and it'd probably be good enough. But this is only for a piece of copy where the stakes aren't that high. AI tools can write about features and benefits For us, it boils down to this - AI tools can...