#30 - Philip Kiely - Nailing a Book Launch With Only 13 Twitter Followers

Philip takes us through his journey writing and launching his new book, Writing for Software Developers, and how he nailed the launch with a very small audience. He talks about the tactical decisions he made, how he used his existing knowledge of communities to help his marketing efforts, and also how he collaborated with well-known developers to help the launch go so well. Philip offers a lot of practical advice for people who are interested in launching a book but who may not have a large following.