#45 - Gonto - Billion Dollar Marketing Practices

Gonto talks about his journey leading marketing at Auth0 up until its acquisition to Okta for $6.5b. He's now the co-founder of a sweat-equity advisory, Hypergrowth Partners. Gonto talks about how bootstrappers and indie devs can apply the marketing practices of large companies, where to focus sales and marketing effort, and how to increase your chances of being more successful in your company.