45. The Power of Research and Branding: How Terry Marsh Built a Six-Figure Etsy Empire with Terry Marsh

In this episode we’re joined by Terry Marsh, a successful Etsy seller with over a decade of experience. Terry shares her story of starting on Etsy as a single mom, quitting her job, and building two six-figure shops. She discusses the mental stress and decision-making involved in becoming a full-time entrepreneur and offers valuable advice for those looking to make the leap. Terry emphasizes the importance of research and staying ahead of the competition, as well as the role of email marketing in building a strong customer base. Whether you're just starting out or have years of experience, Terry's insights will provide valuable lessons for your Etsy business.The Etsy Seller Podcast is hosted by Cody McGuffie, CEO and founder of EverBee. In each weekly episode of this podcast, you’ll hear from experienced Etsy Sellers on how they run their Etsy business, how they got their first sales on Etsy, how they market their Etsy shops and so much more.EverBee is a Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy. It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business.Sign up for EverBee for free at the link - https://everbee.ioTerry Marsh, a 10-year veteran Etsy seller, began her e-commerce journey as a single mom seeking a home-based income. Specializing in handmade tutus, she eventually left her job to focus on Etsy full-time. Despite setbacks, Terry now manages three six-figure revenue-generating Etsy shops, crediting her success to strategic research and email marketing.Beyond Etsy, Terry shares her insights on a YouTube channel to support fellow sellers. With a dedication to continuous growth, she plans to expand into print-on-demand and solidify her brand presence, emphasizing long-term customer relationships.Terry’s Youtube Channel: https://youtube.com/@cha-ching.?si=hrxwPA1u-pWIYGghTimestamps with key takeaways:(01:46) Terry's 10-year Etsy journey.(08:02) Balancing entrepreneurship and family life.(25:28) Email importance for branding.(27:04) Building valuable business assets.(34:10) Shifting focus to print on demand.(39:32) Research and improving listings.Entities mentioned:Etsy seller, veteran Etsy seller, selling on Etsy, six figures, online success, email marketing, Everbee, e-commerce, winning products, SEO optimization, growing business, research, relevant products, demand, mental stress, quitting job, pitfalls, decision making, podcast episode, Cody McGuffey, Terry Marsh, tutus, serial entrepreneur, single mom, work from home, financial stability, quitting job, revenue, profit, business bank account, Etsy customers, email list, branding, website, flexibility, scalability, print on demand, research, Everbee email, asset, exit plan, long-term goals, YouTube channel, research, branding, email marketing, customer relationship, sales channel, website traffic, customer ownership, value, research, Etsy algorithm, rinse and repeat, foundational principles, research, research, research, accuracy, reliable information, print on demand, accuracy.