Captain Power: Commercialism and Controversy

At least they still had Barbie… But when the excitement for He-Man started to cool off, toy giant Mattel needed something to fill the void. They needed something modern, interactive, and able to take advantage of new toy technology. Enter Captain Power and the Soldiers of the Future. Combined with a TV program of the same name, the innovative toys let you fire "lasers" at the show while getting hit in return. It was like Duck Hunt meets RoboCop; a futuristic dream come true. Sounds like the coolest thing ever, and the perfect new toy franchise–but a world of controversy soon emerged… -Bonus audio content: Patreon.com/80s Artwork: Janet Cordahi Learn more about your ad choices. Visit megaphone.fm/adchoices