How New Coke Almost Destroyed Coca-Cola

This is an Everything 80s Rewind, and we're looking back at my episode all about the history of the infamous New Coke. New Coke was released on the 100th anniversary of Coca-Cola—but it almost ended up destroying them. This is a look back on why they released New Coke, the public backlash, and the return—and newfound appreciation—of Coca-Cola Classic. The big question is: why did they ever attempt something so risky—but was this part of their plan all along...? Show Notes: New Coke Support the Show: Patreon.com/80s