Evo C-Level #4 - Beats Music, Apple Music, Spotify Business and now Soundtrack your Brand

Introduction Ola Sars is a Stockholm based serial entrepreneur active in the music-tech space. He is the Founder, CEO & Chairman of Soundtrack Your Brand, the world's fastest-growing music-platform for B2B Before Soundtrack, he co-founded Spotify Businesses together with Spotify, a stand-alone effort to expand Spotify’s reach into B2B-streaming. 2018 he pivoted Spotify Business into Soundtrack as a fully independent brand and business. Previous to co-founding Spotify Business, he was the co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world's first DJ driven music platform. Ola has been featured in Rolling Stone, Billboard, Bloomberg and is a regular in music and technology publications. I spoke to Ola a few weeks ago when we were looking at what we could tackle in this discussion and it was clear there is a lot of fear in the market at the moment? Questions People have been too reactive recently, what did you mean by that? What is important now and which wasn't important 18 months ago? What does that mean for tech companies? How should CEO speak to their teams/companies at the moment? What's the reality for people in tech, data, and products at the moment? Why is a flexible resourcing team helpful? Why should people check out the careers page at Soundtrack your brand? How can they get in touch?