How Advisors Can Market Like the Greatest Brands in the World

In this podcast, Robert Sofia, CEO of Snappy Kraken and author of Blend Out: From Ordinary to Irresistible: How Advisors Can Market Like the Greatest Brands in the World describes how advisers can make themselves impossible to ignore with bold, unique and memorable marketing. What's more, Sofia discusses how clients are buying transformation rather than products and services; how to audit the client experience; and how to create trust signals. And, finally, Sofia demystifies digital marketing.