Lessons in Leadership: From Deaming Big to Setting Goals with Gay Gaddis

Guest:Gay GaddisFounder of T3 | Author of Cowgirl Power | Creator of Women Who Mean Business ProgramHost:Melissa AarskaugExecutive Connect: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectEpisode Overview:Big dreams and bold moves—that’s the spirit of Gay Gaddis. In this episode of Executive Connect, Melissa Aarskaug sits down with the powerhouse entrepreneur behind T3, once the largest women-owned independent digital agency in the U.S. Gay unpacks her journey from starting out with grit to leading with authenticity and building a legacy of empowerment. They dive into her book Cowgirl Power, packed with leadership gems, and talk about how creativity, goal-setting, and resilience shaped her career. Plus, Gay shares why she launched the Women Who Mean Business program at the University of Texas—and why women should never be afraid to lead from the front.Timestamps:00:00 – Gay Gaddis’ Journey to Building T302:48 – Key Leadership Principles for Building a Thriving Business05:25 – Lessons in Leadership from Cowgirl Power09:12 – Empowering Women in Business: The Women Who Mean Business Program13:04 – The Power of Dreams and Setting Goals21:11 – The Role of Creativity in Leadership and Business Success23:17 – Stepping Out and Trying New Things25:29 – Building a Strong Network26:40 – Current Trends in Leadership28:08 – Cultivating Resilience and Adaptability36:28 – Branding Oneself and Staying True to Values and PassionsConnect With Us:Podcast Website: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectSocial:LinkedIn: https://www.linkedin.com/in/melissa-aarskaug/TikTok: https://www.tiktok.com/@melissa_aarskaugX: https://x.com/melissaaarskaug