Marketing and the AI Revolution: Building Brands in the Digital Age

Guest:Aimee GindinLeadership Coach & Marketing Strategist | www.aimeegindin.comLinkedInHost:Melissa AarskaugExecutive Connect: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectEpisode Overview:In this episode of Executive Connect, Melissa Aarskaug chats with Aimee Gindin, a Boston-based executive leadership coach who shares her journey from mental health clinician to unpaid marketing intern to CMO. Aimee unpacks the evolution of marketing, the rise of AI, and what it really takes to build powerful brands—on any budget. They dive into practical strategies for building both personal and business brands, how marketers can stay ahead in the AI age, and why authenticity and editing skills are now just as important as creativity. If you’ve ever felt overwhelmed by marketing tech or unsure how to build your brand, this one’s for you.Timestamps:00:00 – Introduction01:47 – The Evolution of Marketing Careers05:19 – Marketing on Different Budgets09:42 – Leveraging Technology and AI in Marketing15:24 – Building and Maintaining a Personal Brand26:29 – Business Branding EssentialsConnect With Us:Podcast Website: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectSocial:LinkedIn: https://www.linkedin.com/in/melissa-aarskaug/TikTok: https://www.tiktok.com/@melissa_aarskaugX: https://x.com/melissaaarskaug