Top Marketing Expert Reveals Personal Branding Secrets | Holly Medwig

Guest:Holly MedwigCEO | Social Media Strategist | Personal Branding Expert at Monarch Social MediaHost:Melissa AarskaugExecutive Connect: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectEpisode Overview:In this episode of Executive Connect, Melissa Aarskaug chats with Holly Medwig, CEO of Monarch Social Media, about what it really takes to build a standout personal brand in today’s fast-paced digital world. Holly shares practical strategies for showing up consistently online, why YouTube is a secret weapon for thought leadership, and how to strike the right balance between short and long-form content. They also get into email marketing, community building, and how AI is reshaping the way leaders show up on social. If you’re looking to upgrade your digital presence without losing your authenticity, this conversation is for you.Timestamps:00:00 – The Importance of Social Media in Branding02:32 – YouTube as a Personal Branding Tool04:28 – Short Form vs Long Form Content07:03 – Creating Authentic Connections on Social Media10:37 – Leveraging Analytics for Personal Branding12:08 – Email Marketing and Community Building16:04 – The Role of AI in Social Media Management21:38 – Future Trends in Social Media Branding24:56 – Choosing the Right Social Media PlatformsConnect With Us:Podcast Website: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectSocial:LinkedIn: https://www.linkedin.com/in/melissa-aarskaug/TikTok: https://www.tiktok.com/@melissa_aarskaugX: https://x.com/melissaaarskaug