THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand

When we think of a public, government institution — ‘branding’ or ‘innovation’ aren’t usually the first two words that come to mind. But when Simon McKee realised that he needed to introduce cutting edge new technology into the State Treasury, the institution's brand — as a safe, trusted and reliable organisation — was key to his success. GUESTS: Simon McKee, Deputy Commissioner, Queensland State Treasury Host: Andrew Birmingham