How brands can win in a recession

History will remember COVID-19 not only as a deadly disease but also as a huge accelerator for change. It brought with it an estimated 5-year leap in digital adoption from both consumers and businesses in just 12 weeks. Now, as the world enters an early onset COVID-induced recession, what lessons can brands learn from past recessions? Check out Wunderman Thompson’s recent report titled ‘How Brands Can Win in a Recession’ here: https://www.wundermanthompson.com/insight/how-brands-can-win-in-a-reces