Activate Your Brand Purpose with Scott Goodson from StrawberryFrog

The other day I had the privilege to sit down with Scott Goodson, founder and CEO of StrawberryFrog and talk about how to ACTIVATE BRAND PURPOSE. For the last 25+ years, Scott has worked with brands such as Google, P&G, Emirates Airlines, Walmart, Coca-Cola, Mercedes, and Truist. Beyond having a purpose and talking about it...some brands and companies are truly aligning their talk with their action. Scott just wrote a great new book on the subject...and it's called Activate Brand Purpose. Check out his book at: https://www.activatebrandpurpose.com/