TFB 006: How a food business got the taste for PR and used it for a successful kickstarter campaign

Ilana Taub, the co-founder of Snact, tells us how she used PR to 'Kickstart' their business.Snact takes surplus fruit and turns it into healthy fruit jerky snacks available in shops across London, including the iconic Selfridges store and Planet Organic.Ilana, a self proclaimed Snactivist, is on a mission to tackle the issue of food waste and make tasty snacks at the same time.They’ve had a huge amount of PR, from the launch of their kickstarter campaign in the Daily Telegraph to a recent piece in the Guardian talking about their innovative compostable packaging. Eat the food and chuck the rest on the compost!I caught up with Ilana to find out how she got journalists to feature her ground-breaking food business…. and to ask why she turned down Dragons Den.Find out more about Snact on www.snact.co.uk on Twitter, Facebook, and Instagram.