TFB 011: How a fashion brand found on trend stories for the media

Dave Venn, the co-founder of fashion business Corala Cashmere, tells us how one piece of press coverage was so powerful his business sold out!Corala Cashmere are a leading online store for high end cashmere fashion.Based in Ottawa Dave and his wife Praj run the business together importing beautiful cashmere clothing from Nepal to sell online in Canada and America.They’ve put PR front and centre of their business – in fact a single piece of news coverage meant that they completely sold out when they first launched four years ago. They’re also a business with a social mission ensuring a slice of their profits goes back to the villages in Nepal where the cashmere comes from.In today’s episode you’re going to learn how to create compelling stories about your brand, how to use your own personal human interest story to get journalists on side and how to grow from local to national press.I caught up with Dave to understand how this husband and wife team tackle the fast moving world of fashion PR head on.