TFB 014: Learn how an Indian smartwatch startup is taking on Apple

Somnath Meher of Witworks, makers of the Blink watch, tells us how they are taking on Apple as the underdog with a story.Witworks are based out in Bangalore, India and have just launched the Blink Smartwatch.Somnath and his team are taking on the likes of Apple and Samsung in the field of wearable technology and know that their story is one of David Vs Goliath.Bangalore is a hotbed of tech talent and Som gives us a brilliant insight into a how a challenger tech business can disrupt the big boys with a belly full of ambition and a fresh perspective.In this episode you’re going to learn a huge amount about the need to nurture those early adopters of your product, how to communicate with them and why it is VITAL to listen to and engage your critics - in fact they are the key to your success! If the time has come to launch your tech startup then listen up because Som is one smart tech entrepreneur.