TFB 017: How a fin tech company got 22,000 customers

Romi Savova, the founder of PensionBee, the service that combines all your old pensions into one new online plan, tells us how she is on a mission to make pensions cool.Romi, formerly of Goldman Sachs and Morgan Stanley, is completely revolutionising how we interact with our pensions.Many of us change jobs multiple times and with it our company pensions – and if you’re like me it’s easy to loose track of all these different funds.PensionBee helps millennials, and the rest of us, take control of our pensions by bringing them all into one place online, and then investing that money with some of the world’s most trusted funds.Romi tells me how they have gone about putting a fintech business on the map, building trust in a fledgling brand and why we all need to realise that pensions are COOL! With 22,000 customers and rising it sounds like many of us agree with Romi!In today’s show you’re going to learn about how you can nurture and educate those early adopters in your brand, use PR tactics to build real authority in your startup as a thought leader on a mission to disrupt an industry and why today’s financial consumers are looking for so much more than just a dry transaction.