TFB 026: How consistency and clarity gave birth to a booming baby business

Our guest today is a phenomenal businesswoman, Mel Nicci, of Baby2Body, the app that helps new and expecting mothers live healthier and happier, with daily guidance on fitness, wellbeing, nutrition and beauty. Mel’s story is a fantastic example of turning a frustrating experience into a life-changing business opportunity – which can inspire us all. Mel’s story? Well, Mel is a fitness fanatic and when she was pregnant her GP told her not to worry about her health and just sit on the sofa and eat biscuits! So Mel turned that frustration into a rocketing lifestyle app that helps women navigate pregnancy and the world of being a new mum, giving them daily advice on how to manage the changes that the body goes through during pregnancy, how to optimise health and then how to cope with everything motherhood throws at you.I’m really excited to welcome Mel to the show. Not only does she have a really impressive startup story of how to turn a blog into a business and how to monetise your content, but she shares some fantastic advice on how to develop a content strategy with a clear voice. She also tells us how to build credibility through sharing your own experiences – something that can be quite a challenge when you are starting out. And what’s Mel’s top tip? Be consistent, be authentic and be an expert in what you have experienced, in your story, and then share that with your audience.