TFB 036: How an online fabric business became a cut above the rest

On today's show, I am with the fantastic Alanna Banks from Friday's Off - an online fabric and textiles store over in Canada that is having phenomenal success. Alanna has a fascinating story. She used to work in PR but ten years ago she was in an agency and had got to the point where she wanted a fresh challenge. So, she left the PR world and set up her own online textiles business selling beautiful fabrics when no one else was really doing this. Today’s show is fascinating, how does a PR professional transition into the world of e-commerce?I think that Alanna's advantage is that she understands the power of story. That when you are building an online business it is based on you and your values and selling products that you are passionate about, in this instance textiles/fabrics.  Having a story is absolutely critical, so, in today's show you are going to learn how to find the stories that are there in your business, something we talk about a lot on this show. And how you really make them work for you so you can sell and succeed in your niche.  Coming from a PR background Alanna knows a lot of tricks, she has done a phenomenal job in building her brand around the use of story - and she even uses stories to fuel her Facebook advertising. This really is a unique interview because the advice Alanna gives comes from one world and transitions into another. I think you are going to get a lot out of today's show with Alanna Banks from Friday's Off!